Search Engine Optimisation (SEO)

SEO – What is it?

"Search engine optimisation" or "SEO" is a way of improving the volume or quality of traffic to a Website from search engines.

What Should I do?
To start with make sure your website is W3C (World Wide Web Consortium) Compliant. W3C compliance helps ensure that your website is accessible from a number of devices; from different browsers to the growing number of surfers using PDAs and mobile phones, regardless of the browser, resolution, device, etc. that your website will look and function in the same or at least a very similar fashion.

W3C compliance will, by necessity, make your site easily spidered and additionally allow you greater control over which portions of your content are given more weight by the search engines.

Meta Tags:

Meta Tags are important to search engine optimization because they help specify a Web page's description, keywords, language and other important information to search engines.

 

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